George Financial Advisors adheres to the NAPFA Fiduciary Oath which means that we will always act in good faith in your best interests and disclose any conflicts of interest. We will also not accept any referral fees or compensation that is contingent upon the purchase or sale of a financial product.
Contact Us
to schedule a no cost, no obligation initial consultation in which we will review your requirements and provide an estimate. Appointments are available in Scotts Valley, Campbell, your home or by phone.
Investment Services
Investment Advice
GFA will provide investment advice based on your specific requests. This may include a number of areas such as analyzing your existing portfolio, recommending changes in your asset allocation and specific securities, or recommendations for the investment of additional funds. Our advice will be grounded in your investment goals, risk profile and time horizon.
Investment Management
If you would like a professional to manage your investments for you, George Financial Advisors provides ongoing management of your assets. We will develop an investment policy with you based on your investment goals, appetite for risk, and time horizon. Whether you are saving for the future or currently living on your past savings, we will develop and implement a policy that is customized for your specific needs. We will manage your investments based on this policy and your approved asset allocation. We monitor and rebalance your assets regularly to maximize your returns while maintaining the risk/return balance you expect.
We provide both discretionary and non-discretionary investment management services.
Non-Discretionary Management: We are not empowered to implement our recommendations or make investment changes without your specific authorization for every change. We are not authorized to make any withdrawals other than our periodic fees as authorized in our investment management agreement.
Discretionary Management: We are empowered to implement our recommendations and make investment changes without your further authorization. Asset allocation rebalancing is done most efficiently with this approach as we are able to implement any required changes immediately upon completing our regular rebalancing analysis. We are not authorized to make any withdrawals other than our periodic fees as authorized in our investment management agreement.
Location of your Funds and Securities
George Financial Advisors does not hold any of your funds or securities. These will always be held at a qualified custodian such as a brokerage or a bank. You will always receive account statements directly from the custodian showing all transactions including our periodic fees.
George Financial Advisors manages assets through The Shareholders Services Group, with your assets actually held at Pershing LLC. Pershing is the largest global business solutions provider in financial services, with over $740 billion in assets held in custody.
If you prefer GFA will manage your portfolio at your existing brokerage.
401(k) Rollover
If you would like to Rollover your 401(k) to an IRA, we can assist you with the logistics of accomplishing the Rollover and provide ongoing management. Conversion to a Roth IRA can be done simultaneously if appropriate for your situation. We provide the same services for Rollovers from other types of employer retirement plans as well.
91.5% of returns come from the asset allocation decision and not the security selection nor market timing decisions.*
* Gary Brinson, Brian Singer, & Gilbert Beebower "Determinants of Portfolio Performance: An Update," Financial Analysts Journal, July ‘91